PELATIHAN PEMASARAN UMKM BERBASIS MEDIA SOSIAL PADA DESA MANDALAMEKAR KAB.BANDUNG

Harry  Budiantoro; Dean Salomo Anthonio; Perdana Wahyu Santosa; Hesty Juni Tambuati Subing; Nurfadhilah Zahra; Lison Wiratama

doi:10.33476/jeci.v2i2.118

Authors

Harry Budiantoro
Dean Salomo Anthonio STEI Rawamangun, Jakarta, Indonesia
Perdana Wahyu Santosa Fakultas Ekonomi dan Bisnis, Universitas YARSI
Hesty Juni Tambuati Subing Fakultas Ekonomi dan Bisnis, Universitas YARSI
Nurfadhilah Zahra Fakultas Ekonomi dan Bisnis, Universitas YARSI
Lison Wiratama Fakultas Ekonomi dan Bisnis, Universitas YARSI

https://doi.org/10.33476/jeci.v2i2.118

Keywords:

UMKM , Peningkatan , alternatif

Abstract

This research aims to evaluate the knowledge, skills, and implementation of social media marketing in Mandalamekar Village, Cimenyan District, Bandung Regency. It is based on the fact that one of the challenges faced by villages in general is a lack of knowledge about online marketing, especially with the advancement of internet technology. Therefore, it is important to provide training on social media-based marketing for micro, small, and medium enterprises (UMKM) to facilitate easier transactions through applications. The implementation method consists of an initial analysis, which includes surveys and training for UMKM in social media marketing, and involves other relevant parties. The training activities involve both internal and external speakers. The results of the training implementation show an improvement in the quality of video production for UMKM marketing in the Karang Taruna community organization.

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