AN EFFECT OF HALAL’S DIMENSIONS ON SUBSCRIPTION TO HALAL RESTAURANTS IN JAKARTA

Andika Nuraga Budiman, SE., M.Buss., Hilma Suyana, Ety Nurhayati

Abstract


This research objective is to investigate the influence of the Halal dimension on subscribing Halal restaurants. This research objective is to investigate the influence of the Halal dimension on subscribing to Halal restaurants. This research method was using a questionnaire spread to 169 respondents in the Central Jakarta area in Cempaka Putih. The purposive sampling especially for Muslims was an absolute condition to become this research sample. The result shows that interesting result that Muslims in Jakarta, which are we expecting these results are representing the majority of the population, evidently our respondents are not paying attention to the Halal process before they visit a restaurant, which is one of the process processes is animal slaughtering process. An explanation of the relationship between Halal certification and subscribing. Halal restaurants have a significant relationship. apart from the regression results, the results of the T test have explained that the existence of Halal certification is very important. Also, Halal accreditation and their awareness need to be improved, there isnot significant toward subscribing noto Halal restaurants. The main part is religiosity which is a very strong religious status for Muslims; this is one of the reasons why Muslims always subscribe to restaurants because they believe wherever there is a religious status that is still firmly held.


Keywords


Behaviour; Halal; Restaurant; Muslim; Certification

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DOI: https://doi.org/10.33476/jobs.v3i1.2471

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Fakultas Ekonomi dan Bisnis 
Universitas YARSI 
Jln. Letjend Soeprapto, Cempaka Putih 
Jakarta Pusat 10510 
Telp : 021-4206674-76 

 

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