PEMANFAATAN AKUN INSTAGRAM DARI HALTE KE HALTE (@DARIHALTE_KEHALTE) SEBAGAI MEDIA PEMENUHAN KEBUTUHAN INFORMASI PENGGUNANYA

Authors

  • Selvi Anggraini Universitas Indonesia
  • Indira Irawati Program Studi Ilmu Perpustakaan, Fakultas Ilmu Pengetahuan Budaya, Universitas Indonesia

https://doi.org/10.33476/bibliotech.v5i1.1433

Abstract

Ketika pengguna menentukan destinasi kuliner yang ingin dikunjungi, banyak pengguna membutuhkan informasi mengenai rekomendasi destinasi kuliner melalui Instagram. Tujuan dari penelitian ini adalah membahas pemanfaatan informasi dalam Instagram Dari Halte Ke Halte (@darihalte_kehalte) terhadap pemenuhan kebutuhan informasi pengguna serta hambatan dan kendala yang ditemukan pengguna dalam memenuhi kebutuhan informasinya. Penelitian ini merupakan penelitian kuantitatif dengan metode analisis deskriptif. Pengumpulan data dilakukan menggunakan kuesioner dengan populasi yaitu followers akun Instagram @darihalte_kehalte. Hasil penelitian menunjukkan bahwa pengguna memanfaatkan instagram tersebut untuk memenuhi informasi seputar destinasi kuliner Nusantara di sekitar Jabodetabek serta informasi terkait seperti rute transportasi menuju destinasi kuliner tersebut. Hambatan pemenuhan kebutuhan informasi yang dialami pengguna antara lain kualitas foto dan video yang rendah, informasi yang terlalu luas, hashtag atau geotagging yang kurang dimanfaatkan oleh admin @darihalte_kehalte, admin @darihalte_kehalte yang tidak responsif, bahasa yang digunakan oleh admin untuk berkomunikasi sulit dimengerti, serta informasi yang diunggah tidak lengkap.

Author Biography

Selvi Anggraini, Universitas Indonesia

Program Studi Ilmu Perpustakaan, Fakultas Ilmu Pengetahuan Budaya, Universitas Indonesia

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Published

2020-06-26

How to Cite

Anggraini, S., & Irawati, I. (2020). PEMANFAATAN AKUN INSTAGRAM DARI HALTE KE HALTE (@DARIHALTE_KEHALTE) SEBAGAI MEDIA PEMENUHAN KEBUTUHAN INFORMASI PENGGUNANYA. Bibliotech : Jurnal Ilmu Perpustakaan Dan Informasi, 5(1). https://doi.org/10.33476/bibliotech.v5i1.1433

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